Templates will not make you a great writer, but they will get you a solid draft fast, which beats staring at a blank page. Here are four you can fill in right now. Use them to draft, then rewrite in your own voice and with your real customer’s words. The scaffolding is here. You bring the truth.
Template 1: The problem-solution email (PAS)
Best for: a warm list, a problem they already feel.
- Subject: [The problem, as a question or sharp statement.]
- Open: [Name the problem. Show you get it.] “If you have ever [painful situation], you know how [frustrating thing] it is.”
- Agitate: [Make the cost of the problem real.] “And it does not just cost you [obvious cost]. It quietly costs you [deeper cost].”
- Solution: [Introduce the fix.] “Here is what changes that: [your solution, briefly].”
- Close: [One clear ask.] “Want the details? Reply with [one word], and I will send them.”
Template 2: The landing page (before-after-bridge)
Best for: a transformation product or service.
- Headline: [The “after” they want, stated as a promise.]
- Before: [Their world now. The frustration, in their words.]
- After: [Their world once the problem is solved. Concrete, vivid.]
- Bridge: [Your offer as the path from before to after.]
- Proof: [Testimonial or result from someone like them.]
- Offer + CTA: [What they get, the value, the risk reversal, the action.]
Template 3: The offer announcement
Best for: a launch, a deadline, a new thing.
- Open: [The news, plainly.] “Starting today, you can [new thing].”
- Why it matters: [The benefit to them, not the feature to you.]
- What you get: [Stack the value, each item.]
- The catch (good kind): [The real reason to act now: limit, deadline, bonus.]
- CTA: [The single, clear action.]
Template 4: The story sale
Best for: cold or skeptical audiences who resist a direct pitch.
- Open mid-scene: [Drop into a moment of tension.] “It was [time], and [the problem was happening].”
- The struggle: [What was tried, what failed.] Make the reader identify.
- The turn: [What changed. The discovery or decision.]
- The result: [What happened after. Concrete.]
- The bridge: [How the reader can get the same result.] “The same thing that worked for [character] can work for you, because [reason].”
- CTA: [The action.]
How to use these well
Draft fast with the template, then do three things: replace every bracket with a true specific, rewrite the lines in your real voice, and cut anything that does not pull. The template gives you structure in minutes. The hour you spend after, making it true and human, is what makes it convert.
One rule across all four: only fill the brackets with claims you can stand behind. A template makes it easy to write a promise. It does not make the promise true. That part is still on you.
Takeaway: Pick the template that matches your audience and goal, fill the brackets with real specifics, then rewrite it in your own voice. Structure in minutes, conversion in the rewrite.